Can LeadNetPro Be Your Solution to Cost Effective Marketing?

With a price tag of only $397 one time and $19.95 per month to maintain your software license, LedNetPro can generate an unlimited amount of leads for just about any industry including but not limited to: insurance, real estate, restaurant, mortgage, network marketing, mlm and direct sales. Any professional business person knows that the cost of acquiring new business can be very expensive, especially when using methods such as PPC, direct mail and print media.

LeadNetPro is a business to business tool that extracts buyer leads and allows users to upload the leads from a csv file to a voice broadcasting platform that’s capable of contacting thousands upon thousands of people with the push of a button. LeadNetPro members can blast their message out to thousands of people within minutes for the low cost of 1.8 cents per minute, .9 cents for a 30 second call meaning 1000 people can be reached for nine dollars.

There are many ways to use LeadNetPro effectively. Let’s say you own a gutter cleaning business and would like to develop customers in your local market, all you would need to do is a local search in your home town using craigslist or backpage, look for anything that has to do with property, extract the leads and send a phone broadcast message that explains what it is you do. One job could be worth ten times the cost of the LNP software.

It’s common for home based business professionals, affiliate and internet marketers to generate loads of targeted traffic to their sites by recoding a short message that directs customers to their sells pages, this automates the process and many time people buy without any contact with the seller.

Another very effective LeadNetPro funnel that can be used is to simply get a few thousand leads together, record a compelling 30 second message that sends prospects to a voice mail to leave their name and phone number only if interested in your offer. This method can save you a lot of time and assure you only talk to serious people, not tire kickers.

LeadNetPro can also be used to help local shops and markets such as pizza and auto part stores bring in more business. Independent LNP members simply approach the person in charge and ask if they would be interested in increasing orders, if the answer is yes the LNP member can do a free test drive by extracting leads in the surrounding area and blasting a short message out about the Companies daily special. Once the company sees that the service is a cost effective marketing solution a package price can be set and more business can be done.

Considering the fact that LeadNetPro is not the only company offering these services, in my research it was the most cost effective and offered great training and support for its software. At the end of the day it’s not just about what you spend marketing but also about what you save.

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2 Essential Direct Marketing Tips for Small Businesses

Marketing involves the process of finding the best way to inform consumers about a businesses product or service. Advertising is a part of this process, and is a necessary element for both big and small businesses.

Unfortunately, for a small business, their budget does not extend as far as a bigger company, so the obvious methods of advertising, such as media campaigns via television or radio, or simply out of reach. Instead a small business needs to be more creative with their approach. From giving out shopping bags with printed logos to handing out flyers on a street corner, there are many different marketing avenues for a small business to explore.

1. Get your name out there

The most important thing is for a small business to get their business name circulating. If television and radio ads are too expensive there are other methods of informing consumers about products. Print ads are effective and can vary greatly in price to suit any budget.

From advertising in the local newspaper, in magazines or taking out an ad in the local directory, most small businesses will pay for some sort of printed advertisement. It is important to make sure that your name and contact details are on every piece of correspondence leaving your company.

Have invoices printed with your business details, send out written correspondence on company letterhead and get envelopes to match. Stickers and stamps are great and should be put on the outside of all out going mail as people will read this first. Postcards are an effective marketing tool, and being bigger than a business card are more noticeable but are small enough for people to easily to take one and keep. The more attractive your postcard the more likely someone is to hang on to it.

2. Be creative

A small business needs to use more than one method of advertising for their marketing to be successful. There is no single method that works for every business so it is often a matter of trial and error, so make sure you ask for feedback from existing clients.

For a small business without the marketing budget of a big company being creative with your advertising can often be the key to success. Try using a buddy system to market your products. Team up with a business selling a complimentary product and when you send out a brochure or flyer include one of theirs. They will then do the same for you and as a result your name will reach a much larger audience. Try sending out a newsletter to existing clients to keep them informed of sales or new products. It has been shown that it costs more to advertise to new potential customers than to existing ones, so work on gaining repeat sales. If a mail out is too expensive then use email to send out your newsletter to those who subscribe to your website.

The Internet is a powerful marketing tool, so make sure your business has a website. Many people shop exclusively online nowadays and your business could even offer online sales. Social networking sites are becoming great ways to advertise for free, as well as keep in contact with your clients, which makes your business more approachable, shows customers the face behind the product, and can help increase sales.

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The Greatest 12 Direct Tactics To Upgrade Your Promotions And Marketing With QR Codes

What in the world are QR codes?

A QR Code is short for “quick response” it’s a barcode created for cell phones to check. Discovered in Japan and broke into the European zone a while ago. These codes are actually commanding lots of press within the USA. Scenes similar to NY city are by now putting into effect tiny bits of code into their advertising campaigns. You could have observed them on the subways. Regions like LA, CA are using them on print advertisings plus garments.

They’re very simple to use

Picture them this way. They perform very much like your teller scans your groceries. The handgun reader that she uses tells the computer the amount of your loaf of toast will be. QR codes work precisely the same. Whenever you get a hold of the free of charge software program for your mobile phone it will now scan the QR code. Yet, it’s extra than just a simple bits of content. It could also contain links to sites, photos, instructions to your site and so much more to add to your promoting purpose.

Underneath are twelve ways you can begin to execute QR codes into your promoting.
Additionally, you will find a link to a how to video on how to produce QR codes them in the resource sections of this article.

1. Written Message
Contain a note you need to convey your buyers. QR codes will allow you to write a note so that when shoppers read their phones it is possible to transmit them a unique memo.

2. Web site URL
You can have include a link to your organization site. This is likely one of the intelligent ways to include your shoppers come across you online without needing to form an extended internet site name. You can even forward links to customized services or products that you will be endorsing.

3. Phone Number
Have your visitors enclose all your records to your enterprise in a snap. Your chief business all in one tiny QR code note. It is an easy technique for the customer to instantly keep your contact info for their mobile device.

4. SMS message
This is among the exciting tactics a company proprietor can use QR codes. Business be capable of link a text memo to transmit particular promotion as well as coupons directly to their visitors. As an example, a cafe vendor shows their code by the furniture. potential consumers then check the codes which sends them to a SMS communication. It shoots them to text Pizza to some number. This can robotically add this client to a file. Anytime the business owner desires to run a particular he can send out a mass SMS to particular people. This one method alone has reported a 50% slash in marketing and a rise of 20% in revenue.

5. Communication Information
It’s also possible to embed your clients statistics like vcards to on to your buyers.

Promoting a happening at your organization. Contain your shopper check their cellphones and send them all the details about any nearby event!

7.Google GPS Maps
Driving to your organization is really a breeze with these QR codes. Include links to Google Maps. You can even contain links to numerous locations as well.

8. Bring Customers To Your Wifi
Once this tiny QR code is check the cell phone will advise an individual of the user name and password for a wifi connection.

9. PayPal Button
If you are promotion a device on-line then you can forward visitors directly to your PayPal Key.

10. Social Media Links
Enclose your visitors find you in Facebook, Digg, et cetera. Staying united simply got a whole lot quicker.

11. iTunes Link
Promoting a song. You’ll be able to convey your customers immediately to your favorite iTunes link.

12. Favorite YouTube Link
You can also advertise a tips on how to video or several video that you like your potential customers to see about your company.

There is no such thing as a boundary to where one might place these QR codes. You can engrave them on top of mugs, t-shirts, business cards, and so on.

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LinkedIn Marketing Secrets to Sky Rocket Your Business in 2011

Utilizing LinkedIn marketing secrets can sky rocket your business in 2011 and prove to be the difference between where your business is now and where you see your business in the near future.

You may have heard the old time tested truth, which states “Your Net-Worth will be a direct reflection of your Network”. Industry leaders understand this truth, and they also know and understand the power of LinkedIn.

Unlike Facebook, or MySpace, LinkedIn is a site for professional networking, and according to recent studies, LinkedIn, has more real “power professionals” with massive influence in their vocation than any other site on the web.

Investing your time to learn how to properly implement LinkedIn Marketing Secrets into your business, gives you the cutting edge that you need to align yourself with the proper network for your business, product, or service fast.

So how can you take advantage of LinkedIn to sky rocket your business, increase your network exponentially, thus increasing your net-worth?

3 Proven Sure Fire Ways to Exploit LinkedIn Marketing Secrets Today!

• Display Leadership! – Just don’t sign up, rather sign up and take charge. Do something! Most people will sign up with LinkedIn and go through the “normal” ways that LinkedIn offers to “get the word out”, and make a presence. This can’t be you, get in and get creative. Don’t wait for prospects to come to you – go to them!

• Engage! Engage with others immediately. Get noticed! The sooner the better. You MUST show yourself a leader in your industry. People need leaders and moreover, they are seeking leaders right now. Step up to the plate and be counted. It will transform your influence, thus your business.

• Take Advantage of LinkedIn Groups! Think outside the box. Your primary industry has niches, and sub niches within it. Find groups within your primary industry, also, within the niches and sub niches, and join them. Contribute value to the group. Direct them to viable resources (your own), place your leadership directly in their face with the intent to help them accomplish more of what they want.

When MySpace was the Facebook some years ago, I predicted to a small group of marketers that Facebook was the up and coming MySpace.

I saw the raw power of MySpace marketing. However, I didn’t want to personally be associated with the stigma which came with MySpace back then.

I simply went to Alexa, to look for other leading social networking sites, at the time Facebook was barely on the map in comparison to MySpace.

I opened my first Facebook account then. Although I knew Facebook would soon take the place of MySpace, I had no idea that Facebook would mature to what it is today.

Right now, LinkedIn is the most powerful, most overlooked social network on the planet.

Again, I predict that as LinkedIn matures, the demand for LinkedIn Marketing Secrets will grow exponentially across all industries globally.

Those who see this now, and take advantage of the raw networking Power of LinkedIn will be light years ahead of those who are less fortunate.

LinkedIn makes it too easy to target your audience, become a leader in their eyes, and stamp your brand in their subconscious minds naturally.

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Niche Marketing – How To Make Money Online At Home In Just A Click Of A Button With Email Marketing

Email marketing is one form of direct marketing which uses the electronic mailing system to communicate with potential or current customers. In the online niche market business, this is regarded as one of the most important strategy to maintain the relationship with your mailing list and to directly promote your product to the recipient.

You treat the subscribers from your mailing list as VIPs as they could be converted from readers to potential customers. When neglected or not treated watchfully, subscribers could possibly choose to unsubscribe and this will directly affect the number of prospects for future product launching. Here, I am writing a few guidelines of how to successfully implement the email marketing strategy to communicate with your subscribers and ensure their loyalty.

1.)Following up with autoresponder

To keep your subscribers happy and satisfied, you should constantly communicate and follow up with them upon subscribing to your mailing list or upon purchasing your product. Good follow up services will leave a good impression and show your appreciation to the subscribers. One recommended follow up Autoresponder software to use is AWeber.

2.)Broadcast emailing

The difference of broadcast emails to follow up emails is that a broadcast is sent to the whole lot of your subscribers in one batch (2-3 times a week), instead of the succession of emails that are being sent to all or targeted subscribers. Broadly, broadcast email could be categorised into two groups:

a.)Promotion email

As explained from the title, this email is aimed to promote products carried under your marketing scope, which could well include existing products, future products or affiliate products. To make it more attractive, discounts and bonuses are quite often included in the promotion email.

b.)Content email

Alternatively, this email consists of informative contents (Writings, Audio or Video) that you provide to your subscribers to keep them updated. The contents could be a self-produced informative publication or taken elsewhere from webpages like YouTube, EzineArticles and BlogSearch.


It is often heard that “the money is in the list” which is very true. By having your own mailing list, you can rest assure that you will have a long term internet business that generates income for you whenever you send out a promotion email. The bigger and responsive list you have, the more money you can make with just a click of a button.

I do hope this article had been useful to you and spark your interest to join the proven online money-making industry with Internet niche marketing.

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Network Marketing Success – It Is Not A Straight Line

I just arrived back from a major internet / network marketing event and I took some time to really reflect on my experiences. I was thinking of all the people I got to meet and absorb all the information from the presenters on stage. One of the major things I noticed as speaker after speaker came onto the stage to address the crowd that they all had different stories but the also had a few things in common.

One of the first things I noticed was that most of them were saying that they really shouldn’t be up on stage. You see they all came from different backgrounds and most of them were borderline poverty. So what was it that changed for them you might wonder? Well, after looking at different successes in my own life, I came to realize that success is not a straight line and it actually comes in cycles.

You start your journey with nothing but ambition and a predetermined goal that you want to accomplish something great in your lifetime. You may or may not even know what that is until you are on that path and it reveals itself to you. You might start in the direction you desire to go but unforeseen events happen to unfold right before your eyes and guide you in a different direction. So you may go off course a little from your original plan. Now this could be the ultimate direction you may want to go and if you fight it, you could wind up spending lots of time fighting an up hill battle.

I believe that every single person is destined for greatness in their lives but most never find that true calling and are trying to control where their life ultimately goes. Instead of tightening your grip on the future, I have discovered that if you can let go of the preconceived notion of what you consider to be success, than success will find you.

Success is a learning process, not just about the skills you need to attain the success you want in your life. Much of the learning is really about you. See many people want to attain certain goals in their lives and reach certain income levels but some are not ready or responsible enough to receive it. I know that 5 years ago, if I would have had the success I experience today, I would have gotten myself into a lot of trouble. So it’s a good thing that I had to go through my own cycle of success to understand why I couldn’t achieve what I set out to accomplish at the time.

So success is not a straight line. Rather it’s a series of experiences that send you back and forth, banging your head up against several walls. Each wall that you run into may seem like it’s a dead-end, but it is there to redirect you and guide you to where you need to go in order to continue on your journey and provide you clues as to what you need to work on. If you work twice as hard on yourself as you do in your business, it’s only a matter of time before your external reality aligns your internal reality.

In network marketing, a good example of this might be that you want to start doing your own presentations or webinars. With marker or laptop in hand, you feel jitters start going up and down your spine and when you open your mouth nothing comes out or you stutter, mumble and fumble through the whole presentation. After that experience you now understand that you need to learn how to give a good presentation and practice over and over. You might decide to read a book or take a course on public speaking to further hone in those skills.

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The Stages Of Marketing And Consumer Buying

Are you currently struggling to make ends meet in your business? Maybe it’s because of your lack of understanding of how customers buy. You see most marketing books show you have to get prospects to your place of business. But what most books don’t show you is how to capitalize on your prospects thoughts in order to close the sale more quickly.

The bottom line is that your customers are looking for different things in each stage of the marketing process. For example, the first thing that your prospects are dying for is to find a solution to their problem. To know how they feel, you have to do some homework. Go online and search in forums or newsgroups to see what your prospects are saying. This is way better than sitting around and doing nothing.

After you know what their problem is, it’s time to propose a solution for your prospects. Obviously you want to position your stance in a way that shows much favor for your product or service. Be careful not to be pushy, because your prospects won’t hang around for that. Generate a lead instead of trying to close the sale in your ads. Your prospects aren’t ready to buy right now, which is why you want to stay in their eyes by sending them helpful tips and advice on a monthly basis.

After you’ve done these two things, it’s time to finalize the sale. Be sure to offer a strong money back guarantee (and the longer the guarantee the better), and be available for any questions that your customers may have. After the sale is made is when “buyer remorse” starts to kick in, so you want to do whatever you can to eliminate this from their minds.

After you’ve kept your customer for about a month or so, send them promotional materials that are geared to get them to buy more. Your customers really do want to build a relationship with you, so you should take it into your hands to form a relationship with your customers.

Today’s cost of direct mail make it seem like an unattractive option, but there is one form of direct mail advertising that can help bring a “personal” feel between you and your customers. The form of direct mail that I am referring to is a postcard. Postcards are personal, informative, and best of all… cheap.

It costs considerably less than a full mailing piece, and it’s a great way to personalize the relationship with your customers. If you can do this, then I’m confident that you can build tremendous relationships with your customers.

Take these tips and use them to have much success in your business.

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The Effect of Unemployment on the Real Estate Market

It is pretty obvious that our current unemployment crisis directly influences many parts of our economy, including the real estate market. It is fairly simple to figure out. Individuals without an income obviously can’t afford to invest funds in the housing market. Sadly, many home owners have become unemployed after already securing a home mortgage and this simply puts another home back on the market when that person can’t fulfill their financial obligations. Ultimately, this leaves more homes in the unoccupied category and lends itself to a lowering of housing prices.

A less direct way in which unemployment affects the real estate market is the negative impact the unemployed individuals have on their local economy. Someone without an income obviously doesn’t have the disposable income to spend at local shops and entertainment venues. This lessens the money and income that these businesses take in, which results in further layoffs or business closures. It just keeps going down the line like a trickle down effect, and in the end, it ends up meaning people do not have the funds to invest in real estate.

However, it doesn’t end there. Statistics show that areas with a high unemployment rate often have the highest crime rates. In turn, a region with a high crime rate is not very attractive to real estate buyers. The local housing market then adjusts to this, and the local real estate values drop even lower. Unfortunately, for many areas this can be a never ending spiral downward.

The people who are employed take this into account and usually are not confident enough to make a housing purchase in the area. In a bad economy, many buyers will choose to wait it out and hope the economy levels off before making a purchase. Home owners who do have disposable income will usually choose to invest funds in their own home in the way of upgrades or repairs. However, with a general shortage of funds, home owners are forced to let their homes fall into disrepair, which further decreases the property value in the already struggling area.

Because unemployment rates are directly linked to the real estate market, economists take this into account when analyzing the housing prospects for an area. This is also something buyers should take into account when deciding whether or not to purchase a house.

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2 Quick Tips – QR Code Marketing for Short Sale Prospects

As you launch more of your marketing for short sales, the constant drive to increase lead count and conversion rate might seem challenging. When there is money to be made in a market competition increases. The only way to remain on top with your lead generation and sales efforts is to constantly differentiate your business.

You can differentiate yourself in many ways, and most won’t cost you a fortune. Especially when you have a base of marketing already in place (ie. letters, postcards, websites, signs, etc) you can often just make small changes to your existing marketing that will improve your conversion rates.

One of the latest methods of using the power of mobile marketing with your efforts for getting short sale prospects calling you is through the use of QR-Codes. QR Codes were once used primarily for industrial applications and now with the power of Smart Phones they are taking on an entirely new aspect. QR Codes allow you to “embed” data on an image and when a prospect “looks” at that image using their phone it can provide them more information in an instant!

Consider the following methods for your short sale marketing efforts.

QR Code on Open House Flyers – Consider placing QR Codes on your open house flyers. Especially when you are listing a short sale home in a neighborhood where you want more business, you can put them on your flyer to help the prospect learn more about how they too could have their home sold. When they scan your code have it go to a focused landing page on your site that shares about MORE than just the home you are holding open. Have it share how a short sale can be done AND how if they call or optin for help you can help them start the process in minutes.
QR Code, Direct to Video – You can direct a QR Code to different types of media. With video becoming more and more popular on mobile phones, consider directing your code to a video. The video could share about the challenges of selling a home that has no equity, how you can get the bank to stop calling, and how with just a simple phone call (hey they are on their phone) that you can help save them from the frustration of dealing with the bank.
QR Codes can be a valuable part of your marketing when used consistently to pique interest and generate leads. Put them into action today to help you generate more eager short sale prospects.

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Did The “Old School” Sales And The Marketing Tips Become Extinct?

Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered customer base. From that point forward sellers have been faced with a choice: hang on to those old school sales and marketing strategies or join the ranks of the next generation dealers who depend on a “more sophisticated” method… a kinder, gentler car business.

This kind of choice is still facing thousands of dealers who’ve yet to “choose a side”… but time and distance have now created the opportunity to look back and ask, “Are those ‘old school’ techniques really out of date?”

In an effort to simplify (but at the risk of generalizing), now let’s check out some of the elements of the “old school” method:

• Higher-pressure selling environment

• Dealer-controlled selling process

• Less price/margin clearness

• Emphasis on front-end revenues

• More reliant on traditional advertising like print, radio, television or direct mail

• “Hook” based marketing post

• Customer’s vehicle choice affected by profit potential and bank advance

• Bigger push for substantial down payment

• Pre-qualification encouraged toward front of sales process

• Sales are designed in person, on the spot, on the lot

Now let’s take a glance at the “more sophisticated” new way of doing things:

• Low-pressure selling environment

• Customer controlled buying process

• Completely transparent pricing and profit margin

• Emphasis on achieving money in the long term and willingness to forgo immediate profit

• Focus on fast turn, high volume

• Less reliant on traditional advertising

• Price-based marketing messages

• Customer’s automobile choice uninfluenced

• Little or no pre-qualification

• Sales method exists in large part in email, on the web, on the phone

So which one is better? Which do you feel we think is better?

Of course, there’s no right answer. Eventually dealers should choose to do business in a way they feel most comfortable… and find to be most effective.

However, We strongly suggests against the flatly rejecting either “old school” or “new school” techniques and instead encourage dealers to become objective thinkers and operators who are ready to take the best and most effective elements of any approach and use it in their trade.

The real threat is in the vast assumptions that have been developed about the “new economy” and the “new consumer.” There’s a sense in the business that all consumers are educated and all informed consumers will claim the lowest price and reject any form of pressure. These assumptions are simply not true.

In reality, To be frank customers still have the similar lizard mindsets which they had a decade ago. And as nifty as it would be if the Internet could speed up the pace of evolution, it can’t and it hasn’t. Individuals still have desires, which are furnished by owning a nicer, newer car. They still have anxieties or doubts, which prevent them from entering the buyer’s circle. An effective dealer’s job is to influence the desires and overcome the doubts.

The idea that consumers in 2010 are data-driven drones who make only purely logical decisions is false and will harm this industry. You’ll be very careful to reject that notion and to prevent it from harming your business.

Tactics vs. Intent

These days generalizations are made about dealers who use certain tactics. For instance, we’ve heard dealers who think themselves part of this newer generation accuse other dealers who continue to make extremely high front-end profit using “old school” tactics of being somehow unethical.

The broad philosophical question: Is making a profit unethical?

That’s for you to decide. But for the reasons of this article, let’s assume we all agree that making a profit is ethical. This is, after all, the car business… not the car foundation.

In fact, dealers offer a valuable service to the public by finding, sourcing and arranging for the transportation of vehicles to their location, inventorying those vehicles so that clients can browse multiple options, helping customers find and arrange for financing of their selected vehicle, providing the opportunity to service the vehicles, etc.

Atleast for that the services dealers deserve a profit. (As an aside, nobody questions or criticizes grocery stores, or clothing stores, or electronics stores for making a profit. Why should making a profit at a car store be any different?) How much profit is the right profit? As much profit as the market will bear, one customer at a time.

That aside, the question becomes: Is the use of “old school” tactics wrong?

We submit that the tricks used are far less vital than the intent of the dealer utilizing them. A dealer whose mission is to help as many people as possible satisfy their emotional desires by helping them own a nicer, newer car is not a bad person. Can we agree on that?

Then it should generally follow that whatever tactics are utilized to make a sale, as long as the techniques are not dishonest, regardless of “old school” or “new school”, are good and reasonable. And a dealer should find and execute any and all tactics that help secures sales that they feel comfortable with.

“Old School” Plus “New School”

Make the Most “Profitable School” In The Industry

In our view, “old school” tactics are wrongly demonized and cast aside by an increasingly contemporary-minded industry simply because they’re old. Additionally, “new school” tricks are refused by the dealers who are not willing to embrace the new technology, simply because they’re new. But such division doesn’t need to exist. This isn’t Washington! What good do partisan-style, ideological, intra-industry politics do for a dealer? None. The certainty is the leading approach is a hybrid approach.

“New School” Dealers should realize:

• The Internet has not reinvented the car business. It is a platform to be used and leveraged, not a savior.

• There’s much more to Internet marketing than just listing vehicles and prices (in fact, that may be the worst thing you can do). People are now just looking for the information online leaving beyond just prices.

• Traditional advertising still works and limiting your marketing to the Internet is a dangerous proposition. You’re simply leaving money on the table if you ignore traditional media.

• While more informed, consumers are as emotionally driven as ever.

• Lowest value is not the only, or best option (it’s simply the easiest option, chosen by lazy and unimaginative marketers…that’s a topic for a different article).

• Making a profit is not wrong… even in 2010.

• While making a profit long term is important, your business will grow faster and better if you can also turn a profit immediately. The larger profit you make on the front, the more you can make investments to acquire new customers. The more wealth you invest to acquire the new clients, the better you grow.

• Dealers provide extremely valuable service, and should strive to provide that service to as many people as possible.

• It is completely possible to sell a decent volume and make a decent profit. High margin does not directly equate to lower volume.

• Applying pressure to the clients to make up with the buying decisions is not wrong or anything evil. In fact many customers are desperate for someone to help them finalize their decision, and a little nudge from the people is all they need.

• As of this writing, people still buy cars in person. We don’t see customers entering in their credit card online and having their car delivered by UPS. Until that becomes the norm, the car business is still a brick and mortar business.

“Old School” Dealers should realize:

• You’re being talked about on the Internet whether you like it or not. You can join and direct the talk or you can be a victim of the conversation that occurs without you.

• More and more customers everyday are turning to the Internet for information. If you’re not there, you will be invisible to those people.

• Making wealth in the short run is important. But long-term profit and the life span value of a customer are at least equally as important.

• Because of the proliferation of information, many buyers will know more about your vehicles than you do. Now you will need to go beyond features, and start talking about all other benefits and helping the buyers to realize how his car will make a difference to feel good.

In the final analysis, the most successful and stable dealers are those who provide high value in exchange for high profit and utilize all the tools and techniques available to them, regardless of age, to achieve that. Like the dealer who has a video blog AND a radio campaign, or uses a trade hook AND an opt-in form. Old and new are not mutually exclusive and should coexist for best results at your dealership.

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